Brand guidelines

     

    In this section, you will find guidelines for the right application of all the visual elements  that make up Opyn's brand identity. 
    Please refer to the guidance contained here and in the other sections that follow to properly develop any type of application.

     

    Logo

    Color variants



    The logo is declined in three color versions:

    - Color
    - Black and white positive
    - White and Negative Black.

    The first version is to be preferred.

    The other two are to be used only where it is not possible to print in color and/or the logo is not clearly legible on the background.

    Varianti_logo

     

     

    Logo formats

     

    OPYN PAY LATER_LOGO_RGB_BLACK_POS

     

     

    OPYN PAY LATER_LOGO_RGB_GREEN_POS

     

     

    OPYN PAY LATER_LOGO_RGB_WHITE_NEG-1

     

     

     

    Colour Palette

    Gradients


    The palette consists of four colors: Blue, Green, White and Black (the latter only for Opyn Pay Later).
    Depending on the channel in which you are operating (physical, print or digital), refer to this table for proper color reproduction and conversion.

     

    Palette_verde (1)

     

    Caribbean Green

    Pantone 3385 C
    RGB 71 215 172
    HEX 47D7AC
    CMYK 55 0 45 0

    Palette_verde-1

     

    White

    RGB 255 255 255
    HEX ffffff
    CMYK 0 0 0 0

    Palette_verde-2

     

    Black

    RGB 0 0 0
    HEX 000000
    CMYK 0 0 0 100

     

    Typography

    Primary

    Opyn's institutional font is the Geomanist and should be used whenever possible,
    in all institutional and communication applications.
    This typeface is available in 8 different weights: Ultra, Bold, SemiBold, Medium, Regular, Light, Extralight and Thin.

    1

     

    Auxiliary

    Arial is used in all those cases where it is not possible to use the main font Geomanist.

     

     

    2